Hyderabad, Telangana – In a market brimming with anticipation for new vehicles, one upcoming launch is generating an unparalleled level of discussion and excitement across India: the Maruti Suzuki eVitara. As the nation’s largest and most trusted automaker, Maruti Suzuki’s first foray into the long-range electric vehicle segment is being hailed as a potential turning point for the country’s EV adoption curve.
Scheduled for a launch in the first week of September 2025, with the first production units set to roll out as early as August 26th, the eVitara is not just another electric SUV. It represents a monumental strategic shift for a brand that has historically dominated the internal combustion engine (ICE) market. The buzz is palpable, with prospective buyers, industry analysts, and competitors alike keenly watching to see how the king of the mass market will price and position its inaugural electric offering.
The eVitara is expected to enter the highly competitive mid-size electric SUV space with an anticipated price range of ₹17 lakh to ₹22.5 lakh. This pricing strategy would place it in direct competition with established and upcoming rivals like the Hyundai Creta EV and the Tata Curvv EV.
According to industry insiders and reports, the electric SUV will be offered with two distinct battery pack options—a 49 kWh and a more powerful 61 kWh variant. This choice will allow Maruti to cater to different consumer needs and budgets, with the larger battery pack promising a range of approximately 500 kilometers on a single charge. The eVitara will also be available in both front-wheel-drive (FWD) and all-wheel-drive (AWD) configurations, a feature that will enhance its appeal to a wider audience.
The Nostalgia Factor: Tata Sierra EV Also Ignites Passion
While the eVitara is dominating headlines due to its market significance and imminent arrival, another upcoming launch is capturing the hearts of Indian automotive enthusiasts: the Tata Sierra EV. Tata Motors is set to resurrect the iconic “Sierra” nameplate, a brand that evokes a strong sense of nostalgia for many.
Expected to launch around the Diwali festive season in 2025, the new-age Sierra is celebrated for its stunning, futuristic design, which includes a modern interpretation of the original’s signature curved rear windows. Poised to be a premium offering, the Sierra is rumored to feature a high-tech triple-screen dashboard and will be available in both electric and traditional ICE (turbo-petrol and diesel) variants. With an expected price bracket of ₹15 lakh to ₹25 lakh, the Sierra is set to challenge the likes of the Hyundai Creta and Kia Seltos, leveraging its powerful design and legacy to carve a niche in the crowded SUV market.
Between Maruti Suzuki’s game-changing electric debut and Tata’s masterful revival of a legend, the coming months are set to be the most exciting and transformative period for the Indian automobile sector in recent memory. However, for now, the immediate focus remains squarely on the eVitara, a launch that could very well redefine the electric vehicle landscape for the masses in India.
