Gurugram, India — Indian eyewear giant Lenskart is stepping into the wearable-tech market with its upcoming AI-enabled smart glasses powered by Qualcomm’s Snapdragon XR platform. The company, founded by Peyush Bansal, is expanding beyond traditional eyewear into the fast-growing smart wearables segment, blending artificial intelligence with fashion-forward design.
What’s Happening
Lenskart recently entered the smart eyewear category with its first model, “Phonic,” which featured audio capabilities, voice assistant support, and up to seven hours of battery life. Building on that success, Lenskart is now preparing to launch its second-generation glasses equipped with AI-driven spatial computing technology using Snapdragon XR chipsets.
The company has also partnered with deep-tech startup Ajna Lens to co-develop advanced features for its upcoming products, integrating extended-reality (XR) and AI capabilities. The focus is on creating lightweight, stylish frames that look like regular glasses but function like mini smart devices.
Why It Matters
Lenskart’s foray into smart eyewear represents a major shift in its growth strategy. Traditionally known for affordable prescription and fashion eyewear, the brand is now positioning itself as a tech-driven lifestyle company.
This move could give Lenskart an edge in India’s emerging wearable-tech market, which is rapidly expanding with increasing consumer interest in AI and AR-based products. With Snapdragon’s AI-enhanced processors and Lenskart’s wide retail network, the company aims to make smart glasses more accessible to Indian consumers.
Key Features Expected
- On-device AI and spatial computing for enhanced user experiences.
- Compatibility with voice commands, real-time translations, and health-tracking features.
- A lightweight design suitable for everyday wear, available in prescription and non-prescription versions.
- Integration with smartphones for calls, navigation, and music control.
Challenges Ahead
While the concept has strong potential, Lenskart faces challenges in balancing affordability and advanced technology. The Indian market is price-sensitive, and mass adoption of AR-enabled eyewear remains limited. Additionally, integrating smart technology into prescription-friendly frames requires careful engineering and design.
The Road Ahead
Lenskart’s strong manufacturing capacity, design expertise, and partnership with Qualcomm put it in a favorable position to lead the Indian smart-glasses market. If priced strategically, the upcoming AI-powered glasses could spark a new wave of interest in wearable tech across India.
The company’s CEO, Peyush Bansal, has emphasized that Lenskart’s vision is to “redefine eyewear for the next generation” — combining style, intelligence, and convenience into one product.
Industry Outlook
The launch of Lenskart’s AI-enabled glasses signals India’s growing capability in developing advanced consumer technology. As global players like Apple and Meta explore similar innovations, Lenskart’s India-first approach could make it a trailblazer in bringing smart eyewear to the mainstream.
