The UK fitness industry has reached an all-time high, with ~11.5 million members in 2024/25—pushing market penetration to 16.9% and valuing the sector at £5.7–5.9 billion. Growth is coming from both ends of the spectrum: budget chains with wide footprints and 24/7 access, and boutique/premium studios offering curated, high-end experiences.
Gen Z Drives the Shift
Younger members are reshaping the industry. Fitness is increasingly a form of “sober socialising,” replacing pubs and bars as meeting spots. Over a third of Gen Z socialise through fitness, often treating memberships as non-negotiable household expenses. Mental health is now as strong a motivator as physical health, boosting demand for mindfulness and community-focused classes. Social media trends—from Pilates to HIIT—turn workouts into shareable moments, while fitness doubles as a lifestyle statement.
Changing Habits
Gen Z works out more frequently, blending strength training with classes, and embraces hybrid routines that combine home workouts with in-gym sessions. Flexibility is key: pay-as-you-go and class-pass models are in demand.
Business Impact
Budget operators like The Gym Group are thriving on affordability and convenience, while premium studios capture higher per-visit spend. Gyms are now valued retail tenants, with luxury facilities increasingly bundled into student housing.
Tech & Trends
From wearables to class booking apps, technology underpins engagement. On-demand video content keeps members connected between visits.
Challenges Ahead
Retention hinges on community-building and standout instructors. Price sensitivity and talent shortages remain pressing issues.
Outlook
The next two years will see steady growth, more boutique concepts, and hybrid models. The winners will blend affordability, community, shareable experiences, and tech-driven engagement.
